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This web site has the following in the web site, "Boarding for your Small Animals." We noticed that the web page also stated " We specialize in reptiles, salt water fish and coral, fresh water fish and plants, small animals and pet supplies." It also said " We offer hands on fun filled educational reptile presentations for birthday parties, classroom presentations and field trips. Pet supplies and food! Your local pet supply store! 8203; We offer saltwater and reef tank supplies, food for reptiles and fish and a 10 student discount! 533 Seabright Ave. Open 7 days a week." The header had pet store as the highest ranking optimized keyword. It is followed by pet shop, reptiles, and snake shop which isn't as ranked as highly as pet store. The next words petshopsantacruz.com uses is reptile store. pet food was included and might not be understood by web crawlers.